Tool 2.2a: SWOT analysis - external threats and opportunities
SWOT analysis is a commonly used tool in strategic planning and elsewhere. It is classically used to look at the internal Strengths and Weaknesses, and the external Opportunities and Threats. This classic model is presented below. However, as described in the main text, it can also be useful to consider the internal Opportunities and Threats, and indeed the strengths and weaknesses of other stakeholders external to the organization.
To take into account the actual external situation (existing threats and non-exploited opportunities) as well as possible trends and developments faced by the National Society so that improvements and adjustments could be made to improve the existing performance or engage in new services.
Definition: SWOT analysis consists of three parts: a) The external analysis of the environment to identify opportunities and threats, and b) the internal analysis of the organization to identify the existing strengths and weaknesses, c) prioritizing future actions. In this step the participants will discuss:
By end of the SWOT analysis session, participants will be able to:
Get rid of duplicates and reformulate sentence if necessary.
SWOT analysis, brainstorming, visualization techniques.
(External - present) (Strategic thinking - future)
O - Opportunities
Describe the external opportunities that exist outside the National Society
How to expand on it?
Discuss how the National Society could expand using the opportunities
T - Threat
Describe the external threat that exist outside the National Society
How to tackle it?
Discuss how the National Society could tackle, minimize, neutralize and avoid the threats
Our three greatest opportunities
Our three most critical threats
External changes and trends that will have future impact on the National Society
How the National Society could respond to the selected trends
In relation to target group oriented opportunities the following table can be considered:
Opportunities related to services and target groups
Present target groups
New target groups