The American Red Cross and comp.social have created a Twitter campaign which raises funds for Red Cross emergency work, promotes the idea of the Red Cross helping to pull things back together when they fall apart, and recognizes an individual’s support.
“After users donate $10 to the Red Cross and authenticate with Twitter, the when things fall apart app breaks up their Twitter profile pics into tiny virtual pieces. Updating every 12 hours over the course of three days, the picture eventually reassembles. It’s a neat effect, and one that’s built to subtly catch people’s attention.”
Read more at All Things D.